Make event networking actually work.
Wing People designs human-led connections for B2B events, sponsors, and attendees so the right conversations happen without awkward small talk.
Businesses that Gained Valuable Connections Because of Tjena
Trusted by global event teams and brands
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What’s a Wing Person and why do events need one?
Events bring the right people into the same room, but connection is usually left to chance. Wing People exist to close that gap by designing and facilitating intentional, human connection, right when it matters.
Skip the awkwardness
Wing People remove the social friction that makes events uncomfortable by facilitating warm introductions and helping conversations start naturally, without forcing anyone to perform.
Meet the right people
We replace random networking with intentional introductions, connecting attendees, teams, and sponsors based on relevance, goals, and real opportunity.
Build real relationships
Because meaningful relationships don’t start with pitches or badge scans. They start with the right conversation, at the right moment, with the right people.
Say Goodbye to
Awkward Hellos.
Walking into a room full of strangers, starting conversations, and making the right connections can be overwhelming.
That’s where Wing People come in.
How Wing people work
We embed real humans in the room to make meaningful connections happen. Our Wing People spark conversations, introduce the right people, and make sure everyone—from sponsors to attendees—gets real value, not just small talk.
Align on goals
We align on goals, context, and who matters most. Whether you’re an organiser, sponsor, or attending team, we get clear on what success looks like and where connection will have the most impact.
Facilitate connection on site
We join the event in real time to spark conversations, make warm introductions, and help the right people connect at the right moment.
Turn conversations into momentum
Networking isn’t about collecting business cards—it’s about creating meaningful, strategic connections that actually last. With Wing People present, conversations turn into real momentum and meaningful next steps.
Get in touchHow Wing People help
Whether you’re designing an event or showing up to make it count, Wing People help turn networking into meaningful connection with real outcomes.
For event organisers
Design for real connection without redesigning your entire event.
For sponsors & partners
Replace cold pitching with warm, relevant conversations.
For attending teams
Know who to talk to, why it matters, and what to do next.
A Wing Person has your back, just like Maverick had Goose..We work inside events to make connection feel natural, not forced, supporting real conversations and warm introductions that actually go somewhere. From sparking meaningful dialogue to connecting the right people, partners, and talent, Wing People turn networking into something human, intentional, and effective. This isn’t just networking. It’s Human Connection as a Service.
Shaena Harrison
Founder & Professional Wing Woman
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Meet The Wing People
Wing People are experienced connectors, facilitators, and community builders who work inside events to support meaningful connection at scale. Each Wing Person is trained to read the room, understand context quickly, and help the right conversations happen in real time—so organisers, sponsors, and teams all get more value from the event.
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Real words from the wonderful people we’ve worked with:
"The Connection Corner added real value to TechBBQ. It became a natural place for meaningful conversations to start, and you could see people being more intentional about who they were meeting and why. Wing People facilitated connection in a way that felt organic, inclusive, and genuinely enhanced the overall event experience."
"Having a Wing Person at IMEX completely changed how I moved through the event. Instead of feeling pulled in different directions, I had clarity and intention in every conversation. The connections felt natural, relevant, and genuinely energising. It wasn’t about meeting more people, it was about meeting the right ones and being fully present for those moments."
"Slush can be overwhelming, and it’s easy to leave feeling like you missed important opportunities. With a Wing Person, I stayed focused on the conversations that actually mattered. I met the right people and came away with real momentum. It turned the event from chaotic into genuinely valuable."
“We don’t attend events with a booth without Wing People anymore. They completely change the quality of conversations we have on the floor. Instead of chasing attention, we’re having relevant, human conversations that actually lead somewhere. It’s one of the few things that consistently makes events worth the investment for us.”
Client’s happy voices
I love my clients and I love when my clients get true value from the human connections and experiences we create together.
“By working with Shaena I have elevated my own pitching skills and confidence in networking and increased our leads generation substantially.”
Shaena is an invaluable part of the evolution of Ventla. She has not only supported our team with connections and communications coaching and support but she has been crucial for me as the CEO. By working with Shaena I have elevated my own pitching skills and confidence in networking and increased our leads generation substantially. Shaena is also an amazing sounding board for testing ideas, always giving her honest feedback, and adding potential angles and ideas for success.
CEO at Ventla
“Shaena's services are an invaluable asset to any professional looking to expand their network efficiently and effectively.”
Shaena has been able to give warm introductions to people and companies that would otherwise be impossible for us to approach. Everything is done so naturally since Shaena never forces a match and always has your ICP in mind. Shaena has become our most valuable acquisition channel; we only hope she finds a way to clone herself.
Founder of Jaapi
"Shaena's remarkable knack for crafting connections turned my aspirations into realities, seamlessly aligning me with an ideal position through her insightful networking."
Digital Workplace Transformation at Devoteam / Google Partner
“Mastering the art of connection, Shaena stands out in the realm of networking. With a unique touch”
Shaena intuitively forges transformative links, turning unexpected moments into profound connections. Beyond a mere networker, she's an artisan of professional paths, elevating relationships beyond introductions. Her impact is vast.
Head of DEI at Telia Company
“Thanks to Shaena, I was able to develop authentic relationships and even genuine friendships”
One of the things I love about working with Shaena is her keen sense of business connections. When she introduces you to someone, you know it will provide real value. Thanks to her work, I had the opportunity to speak with leaders from companies such as Klarna, Oriflame, and Microsoft. Her approach is always intelligent and relevant. If you’re looking to accelerate your growth through genuine new contacts, she’s the person to turn to. Thanks to Shaena, I was able to develop authentic relationships and even genuine friendships, which played a part in my successful integration into Sweden’s business world.
Founder at Local Glimpse
"Shaena has an innate ability to connect clients to the right person, at the right time and for the right reason, helping them achieve their networking and business goals.”
Shaena was instrumental in my journey; she introduced me to Shani, who became not just a contact but my invaluable business partner.
Co Founder at Wonder
Featured in
Over the years, we have been featured in numerous newspapers and media outlets. Check them out here:
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Latest posts
Ready to say goodbye to awkward networking?
We increase sponsor & partner ROI
Sponsors invest in events to gain visibility and leads—Wing People make sure they get them.